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Journal of Neurodevelopmental Cognition

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Psychological and Demographic Determinants of Social Media Influence: Developing Predictive Models to Identify Influencers

    Authors

    • S. M Mahdi Firouzabadi 1
    • G. Reza Jafari 2
    • Reza Khosrowabadi 1

    1 Institute for Cognitive and Brain Science, Shahid Beheshti University, Tehran, Iran

    2 Department of Physics, Shahid Beheshti University, Tehran, Iran

,

Document Type : Original Article

10.48308/jncog.2024.105194
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Abstract

This study explores psychological and demographic characteristics distinguishing social media influencers from non-influencers and investigates the predictive potential of psychological features for influence. Using a diverse dataset containing age, gender, NEO personality scores, and a revised active/passive engagement scale of 1,214 Iranian participants, we aim to uncover significant feature differences and construct a predictive model for influence classification. Our statistical analyses reveal significant differences between influencers and non-influencers in key variables, including age and active/passive engagement and Neuroticism. However, machine learning models indicate that while distinct psychological characteristics are associated with influence, their predictive power shows promise but may be limited without additional behavioral or content-based metrics. This study contributes to the understanding of psychological factors in social influence and the feasibility of machine learning models for influencer identification.

Keywords

  • Social Network
  • Social influence
  • Machine Learning
  • Social Cognition
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Journal of Neurodevelopmental Cognition
Volume 5, Issue 1
December 2024
Pages 48-58
Files
  • XML
  • PDF 622.48 K
History
  • Receive Date: 23 October 2024
  • Revise Date: 04 December 2024
  • Accept Date: 05 December 2024
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How to cite
  • RIS
  • EndNote
  • Mendeley
  • BibTeX
  • APA
  • MLA
  • HARVARD
  • CHICAGO
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Statistics
  • Article View: 112
  • PDF Download: 682

APA

Firouzabadi, S. M. M. , Jafari, G. R. and Khosrowabadi, R. (2024). Psychological and Demographic Determinants of Social Media Influence: Developing Predictive Models to Identify Influencers. Journal of Neurodevelopmental Cognition, 5(1), 48-58. doi: 10.48308/jncog.2024.105194

MLA

Firouzabadi, S. M. M. , , Jafari, G. R. , and Khosrowabadi, R. . "Psychological and Demographic Determinants of Social Media Influence: Developing Predictive Models to Identify Influencers", Journal of Neurodevelopmental Cognition, 5, 1, 2024, 48-58. doi: 10.48308/jncog.2024.105194

HARVARD

Firouzabadi, S. M. M., Jafari, G. R., Khosrowabadi, R. (2024). 'Psychological and Demographic Determinants of Social Media Influence: Developing Predictive Models to Identify Influencers', Journal of Neurodevelopmental Cognition, 5(1), pp. 48-58. doi: 10.48308/jncog.2024.105194

CHICAGO

S. M. M. Firouzabadi , G. R. Jafari and R. Khosrowabadi, "Psychological and Demographic Determinants of Social Media Influence: Developing Predictive Models to Identify Influencers," Journal of Neurodevelopmental Cognition, 5 1 (2024): 48-58, doi: 10.48308/jncog.2024.105194

VANCOUVER

Firouzabadi, S. M. M., Jafari, G. R., Khosrowabadi, R. Psychological and Demographic Determinants of Social Media Influence: Developing Predictive Models to Identify Influencers. Journal of Neurodevelopmental Cognition, 2024; 5(1): 48-58. doi: 10.48308/jncog.2024.105194

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